JoineryDigital Studio
Brand Direction + Identity

A brand that looks like you, everywhere it shows up.

Logos, color, type, and the rules that keep them consistent, the visual and verbal system that makes your brand unmistakably yours. Start where you are and build from there.

Start a Project ↗ See packages →
Why it matters

A brand that drifts makes good work look unsure.

When your look changes on every post and platform, people can't tell the business is as solid as it is. If a few of these sound familiar, that's the gap.

Your logo was made in a hurry, and it shows.
Colors and fonts change on every post.
The look no longer matches the quality of your work.
You look like a different company on each platform.
Every designer you hire starts from scratch.
You've outgrown the DIY logo you started with.

Identity with strategy behind it.

Not just a pretty logo. A system of marks, colors, type, and language that holds together everywhere your brand shows up.

Pricing

Simple pricing. Clear options.

Whether you need your current logo cleaned up or a complete identity built from scratch, start with the package that fits where you are now.

Tier 1 · Refresh

Logo Refresh

$350starting at
  • Cleanup or modernize your existing logo
  • Primary logo, refined
  • Color, black & white versions
  • Web & print file formats
  • Basic usage notes
Best forA logo that works but needs polish and better files
Start this tier →
Tier 2 · Direction

Brand Direction Intensive

$750starting at
  • Color palette
  • Typography direction
  • Moodboard & visual direction
  • Messaging direction
  • Content style & brand feel
Best forKnowing exactly how your brand should look and sound
Start this tier →
Tier 3 · Guide

Mini Brand Guide

$950starting at
  • Everything in Direction Intensive
  • Written brand rules
  • Logo usage guidance
  • Color & type specifications
  • Do's and don'ts
Best forKeeping everything consistent as your team grows
Start this tier →
Most complete Tier 4 · Full identity

Full Brand Identity Package

$1,500starting at
  • Everything in the Mini Brand Guide
  • Primary logo, designed new
  • Alternate logo & submark
  • Mockups & brand assets
Best forA complete, cohesive identity built from scratch
Start this tier →

Tiers 2 and 3 build the direction and rules around the logo you already have, new logo design lives in Tier 4, or add a Logo Refresh to any tier. And logo pricing depends on scope, a quick cleanup and a full rebuild aren't the same project.

Add-ons

Add exactly what you need, nothing you don't.

Start with the package that fits, then bolt on only what your brand actually calls for.

À la carte

  • Basic logo cleanup$150+
  • Brand color / font direction$250+
  • Social templates (posts, stories, covers)Custom quote
  • Extra marks, templates, or rollout assetsCustom quote

Bigger together

  • Brand + website togetherCustom quote
  • Brand + social content systemCustom quote

Need a few pieces quoted as one project? Build a custom project →

The process

How it works

1

Fill out the project form

Tell us about your business, your audience, where your brand feels off, and your budget.

2

We review your project

We'll confirm the right package, the scope, and any add-ons worth including.

3

You pay your deposit

Your project begins once the deposit or full payment is received.

4

We set the direction

Moodboard, color, and type direction, agreed before a single logo is drawn.

5

We design, you review

You see the identity in context, and we refine it together through revision rounds.

6

Final files & handoff

Every file, clearly organized and delivered, with guidance on how to use it.

FAQ

The questions people ask before we start.

A logo is one mark. A brand identity is the whole system around it: alternate marks, colors, typography, visual direction, and the rules that keep it all consistent. A logo tells people your name. An identity tells them who you are, everywhere they meet you.
You don't have to. Fill out the project form and we'll recommend the package and any add-ons that fit your goals, your stage, and your budget.
Because a quick cleanup and a full rebuild aren't the same project. Refining a logo you already have is very different work from creating an identity from nothing. We price to the scope, and we'll tell you honestly which one you actually need.
Yes. The packages build on each other, so you can start with a refresh or direction intensive now and grow into a full guide or identity when you're ready.
We do, and brand plus website together is the strongest way to launch. Take a look at Web Design & Development, and mention both on your project form so we can quote them as one project.
That's exactly what the direction phase is for. We start with your audience and your goals, not with fonts. By the time you see designs, we've already agreed on the direction together.
It depends on the package and how quickly feedback comes back. We'll confirm your exact timeline after we review your project form, so you know the dates before you commit.
Ready when you are

Let's build a brand that finally looks like you.

Tell us about your business and where your brand feels off. We'll recommend the right package and send a clear quote, no pressure, no jargon.

Start my brand project → Just have a question?